A few months ago I consulted on a website build and its associated search engine optimisation. I recommended we submit the site to a few free listing directory sites to help increase the exposure when doing a web search. Also, these back links help google rankings.
I got an email the other day asking if they should submit to a new directory site that had contacted them.
The contact email looked like spam, with capitals and colours and various ‘act now’ propositions. I had a look at the site and it looked home made. There were so few add listings that I couldn’t use the region/city filter. When I selected ‘Adelaide’, it showed Australia wide listings.
I advised the client that since it wasn’t itself ranking with Google we should let it go. It wasn’t going to increase exposure to my clients brand, and didn’t add any credibility with brand re-enforcement.
I’m not sure, but it may be a site designed to harvest contact details. In return for getting a ‘free listing’ you may be allowing your contact details to be sold to a 3rd party marketing agency.
This is not generally the case, just be wary.